ABOUT EVENT
Welcome to Route to Market West Africa 2026
Route to Market West Africa 2026 brings industry leaders together to explore strategies for building trust, scaling distribution, and driving sustainable market growth across West Africa.
- Understand how trust and community drive growth.
- Build stronger distributor and retail networks.
- Learn strategies for integrated supply chains.
- Scale distribution across West Africa.
- Explore modern route-to-market innovations.
About Conference
Schedule Plan
Session
One
One
Traditional Trade
Explore how building trust with informal retailers and grassroots networks drives competitive advantage in fragmented markets.
Session
Two
Two
Brand Authenticity
Examine how brands can build trust by adopting localized storytelling and engaging as community partners.
Session
Three
Three
Digital Circles
Analyze how platforms like WhatsApp and Telegram are transforming trade and strengthening consumer engagement in the trust economy.
Session
One
One
Logistics
Assess innovative solutions and partnerships that improve last-mile delivery and ensure consistent product availability.
Session
Two
Two
RTM Strategy
Explore how agile route-to-market models can effectively serve both urban and rural markets.
Session
Three
Three
Supply Chain
Examine how cross-border trade and local manufacturing strengthen resilience against global disruptions.
JOIN THE EVENT
Why Partner with Us?
Route to Market West Africa connects industry leaders shaping distribution and market expansion, giving partners a platform to showcase solutions and build strategic relationships across West Africa.
- Showcase your brand to industry leaders.
- Connect with key market stakeholders.
- Position your company as an industry leader.
- Create valuable partnerships and opportunities.
Reach us
Direction for the
Direction for the
Event hall
June 18th & 19th, 2026
9.00 AM - 04.00 PM
- Event Coordinator
- +234 705 659 2645
- events@rtmwestafrica.com
Marriott Hotel, Lagos, Nigeria
The Hotel is strategically located in the heart of Ikeja, the capital of Nigeria's commercial city Lagos. It is 10 minutes drive to the Lagos Domestic and International Airports and set amidst a busy neighborhood featuring shops, restaurants and bars.
